by Lucy Küng : Strategic Management in the Media: Theory to Practice

ISBN : #1412903130 | Date : 2008-04-28

Description :

PDF-0c6bd | Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts – part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry – newspape… Strategic Management in the Media: Theory to Practice

Strategic Management in the Media: Theory to Practice by by Lucy Küng

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